Focused. Original. Impactful.
Daniel Shaffer

“You don’t take a photograph, you make it.”
Ansel Adams
Creating beautiful photographs is a process that has many steps and variables, making it impossible to carbon-copy a photograph that has already been taken. This makes the craft endlessly unique, and entirely personal. I want to bring this idea from the creative world to all aspects of my work, even in corporate or event-based work—The idea to create something purposeful and unique for a designated assignment.